Season 28 Publicity Stunts Teased (No, You Shouldn’t Care)


“It’s hard to believe someone that young could’ve risen to the rank of admiral.” – Marge Simpson

It’s August, which means that it’s time for the networks to show off their upcoming seasons to critics and advertisers. In addition to celebrating another meaningless milestone (600 episodes, 400+ of which are Zombie Simpsons), they’re going to have a two-part episode:

The animated Fox comedy will offer up an hourlong episode (including commercial time) that is a hip-hop homage to The Great Gatsby and features such guest voices as Taraji P. Henson and Keegan-Michael Key, the network announced at the TCA Summer Press Tour on Monday.

It’s going to be some kind of rap musical, which would’ve been awesome in 1996 and will undoubtedly be wince inducing when it’s broadcast in January of 2017. (Remember what happened the last time they did a cross-over with a music heavy FOX show? It wasn’t pretty.) Their other publicity stunt is to share Amy Schumer as a guest voice with Family Guy and Bob’s Burgers:

The comedian will guest-star on three animated Fox shows on Sept. 25, the network announced on Monday at the Television Critics Association’s Summer Press Tour. “She recorded all shows at once and they were very accommodating and they can pretty much record someone in any city,” Fox chief Dana Walden told reporters. “It was just very lucky and fortuitous. It was always designed for the same actor. That was our goal and what the shows anticipated, that there would be connective tissue throughout the night.”

The Inside Amy Schumer star will play different characters on Bob’s Burgers, The Simpsons, and Family Guy.

I’m not quite sure how to fully parse that. If “It was always designed for the same actor” doesn’t refer to a single character, then is the “It” there merely the publicity stunt of having one person on all three shows and they just happened to slot in Schumer? Either way: meh.

8 Responses to “Season 28 Publicity Stunts Teased (No, You Shouldn’t Care)”

  1. 9 August 2016 at 7:20 pm

    I can just picture the writers skimming Tumblr and going “Quick, what do Millennials like right now? Hmm, okay, what’s this Hamilton thing? Historical rap musical? Okay, whatever, let’s rip that off. That’s lunch, people!”

    • 2 Sarah J
      10 August 2016 at 2:35 pm

      I’m pretty surprised that this time around, they’re actually catching something that’s still popular (and will probably still be popular by the time this episode airs) rather than being years late.

  2. 4 Victor Dang
    9 August 2016 at 11:28 pm

    It’s going to be some kind of rap musical, which would’ve been awesome in 1996 and will undoubtedly be wince inducing when it’s broadcast in January of 2017.

    I can only hope you have some Compare and Contrast with “Homerpalooza” waiting in the wings when this disaster finally gets into the airwaves (and over many people’s heads).

  3. 5 FireFlower
    10 August 2016 at 8:51 am

    A hop-hop homage to The Great Gatsby that rips off the popularity of a Broadway show?

    Wow…..they really are coming up with stupider and stupider publicity stunts.

  4. 6 frank
    10 August 2016 at 9:55 am

    fun gif, by the way

  5. 7 FireFlower
    10 August 2016 at 8:46 pm

    There will also be a episode based on Pokemon Go later in the season.

    I am sure that craze will be a distant memory by then.

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